• Heavy duty bars...signature descriptive story telling...There is truth beyond the suggestive symbolism.
    — Melissa Oakley - Get That Paper Son
  • Digs deep into history and unusual pop culture references to help him stand out in the genre...positioned in such a way to capture evocative snapshots of the past, present and future. It is the mark of a very skilled lyricist...
    — Nikki Hedrick - The Beachcomber
  • Machine-gun alliteration paired with Shakespeare-sharp depth of content.
    — Michael Smith - Pensacola News Journal
  • The images are wild, usually dangerous and often unsavory...you never know what the hell Big Lo is going to say next.
    — Ray Cavanaugh - Skope Magazine
  • Sometimes dark, sometimes grimey, and always picturesque.
    — Queso - Rap Con Queso

Big Lo



James "Big Lo" Lopez is an emcee and producer now residing in Pensacola, FL. Big Lo is primarily known for his hardcore lyricism and sample-heavy boom-bap production that is reminiscent of mid 90s acts such as Wu-Tang Clan and Boot Camp Clik. However, Lo's high energy stage show coupled with strong wit and contemporary references makes his sound eagerly accepted by all audiences.

Although Big Lo has been releasing music and performing live for over a decade now, his unprecedented work ethic since 2012 has earned him the buzz he has today. Just in that short time Lo has had the opportunity to open up for Ghostface Killah, Raekwon, Geto Boys, Bone Thugs N Harmony, Slum Village, Rapper Big Pooh, Mobb Deep, Curren$y, Lil Kim, and Nappy Roots as well as playing the Vans Warped Tour in Orlando, Fl and being selected to play the prestigious A3C Festival & Conference. Additionally, he toured the East Coast multiple times, including stops in Atlanta, Tallahassee, Pensacola, Mobile, Panama City, Gainesville, Baltimore, Richmond, Nashville, Charlotte, Savannah, Washington DC, Trenton, Hartford, New Bedford, Narragansett, Manchester, and Portland.

2013 saw the release of Big Lo's successful independent album, "Magnum Opiates". "Magnum Opiates" received a plethora of praise from a number of Hip Hop pundits and bloggers including HipHopHotSpot.com, Skope Magazine, Take Cover and Shoot, Grip Squad, Act Live Music, Streets Connect, OK Tho, Urban Vault (UK), Hiphopnometry, Middle Tennessee Music and more. Rap Con Queso went so far as comparing "Magnum Opiates" to Raekwon's legendary "Only Built 4 Cuban Linx".

In 2015 Big Lo followed up "Magnum Opiates" with the critically acclaimed "Umbrellas & Green Olives". "Umbrellas & Green Olives" included the two massive singles, "Judas" and "Showbiz" which earned Big Lo airplay on both terrestrial and internet radio globally. Journalist's loved "Umbrellas & Green Olives" equally as much as radio DJs and personalities. Nikki Hedrick noted that Big Lo "Digs deep into history and unusual pop culture references to help him stand out in the genre" (The Beachcomber) and Melissa Oakley added that "Umbrellas & Green Olives" is filled with "Heavy duty bars...signature descriptive story telling...truth beyond the suggestive symbolism." (Get That Paper Son)

Big Lo has also released a number of videos via YouTube which have earned him nearly 50k views (at the time of this writing), has notable collaborations with Vast Aire, Tonedeff, Chaundon, Beretta 9 of Killarmy and J. Sands of Lone Catalysts, and formerly hosted a weekly Hip Hop radio show entitled "The Chop" that aired on WMOB Radio via WMOBRadio.com and iTunes Radio.